Start Up Local Architectural Firm - Needed a business plan, marketing plan as well as presentation coaching. We were able to deliver a detailed business plan as well as marketing program which included all aspects of prospecting, approach and presentation training
Regional Architectural Firm - with a specific niche market was looking to expand beyond their core client base. CMC implemented a prospecting program that greatly increased the number of new commission opportunities.
National Architectural Firm - This mutli-location, national firm experienced a large reduction in revenues due to the loss of their largest client
via an acquisition.
CMC worked with their marketing department to expand their current package to appeal to a wider variety of prospects as well as implemented our own prospecting program increasing the number of private commission opportunities by seven fold.
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The Professional Services Perspective: The slow transformation of Building Information Modeling
Here’s my narrative approach to the slow transformation and integration of BIM software and tools:
“I’ve been doing this for 30 years and never needed BIM to visualize exterior cladding transitions or conflicts.”
“I’m not sure why they want a BIM model. You can quote it, but I think it is going away.”
“They want a REVIT model for record, but it can be done after the shop drawings. Do the shops in AutoCAD first.”
“This REVIT and BIM thing is getting some traction, so we are going to have to release you on the BIM work, but it seems like a waste of the owner’s
“Hey, the architect and GC want a coordinated model to provide to the owner, so I need you guys to provide a BIM model, and weekly or bi-weekly BIM coordination
“This project is actually being executed in REVIT and all of the subs are required to use REVIT for their elevations, plans and sections. Make sure you’ve designed
a deliverable that incorporates this, and review the architect’s expected LOD and qualify anything you think is not necessary.”
“I think we are going to have to use REVIT and RHINO at the same time on this project to model the crazy geometry. Make sure to coordinate teams and integrate both in developing your details.”
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